Public OHC Campaign Detail
Battle For Our Babies Campaign

Published on Sunday, December 31, 2017

Battle For Our Babies Campaign


Campaign Sponsors:


OHC creates novel social impact campaigns that are intentionally designed to change paradigms. The Battle For Our Babies Infant Mortality awareness campaign is an example of our multi-stakeholder, community engagement approach.

OHC was selected to develop and lead this groundbreaking Infant Mortality awareness campaign by Sisters of Charity Foundation, MetroHealth Hospital and Neighborhood Connections. The infant mortality rate in the Black community in Ohio is extremely high, and Black babies die at nearly 3x the rate of White babies.

Battle For Our Babies (BFOB) follows the norms of a traditional visual art and spoken word competition, however; it specifically requires participants to showcase their creative writing, performance, and visual arts skill while asking them to intentionally contemplate and reflect on what might be causing the disparate infant mortality rates. This might be a social determinant of health (a health outcome driven by the community in which people are born, grow, live, work, play, pray and age). It might be stress (stress is proven as a cause of premature births), unsafe sleep practices (Infants should not sleep with adults and should be placed in cribs, alone and on their backs), systemic racism or sexism (research suggests that what happens outside a woman’s body—not just during the nine months of pregnancy—can profoundly affect the biology within), or simply a personal experience or aspiration.

BFOB is designed for youths (14-17 years old) and adults (18 years and older). It is then explicitly devised to use websites and social media to connect, grow and become sustainable through partnerships with larger public, private, government and academic stakeholders.
FOB is produced in partnership with The Cleveland School of the Arts (CSA), Twelve Literary Arts, Neighborhood Leadership Institute, Case Western Reserve University, and City of Cleveland Office of Minority Health

Rate this article:
Comments (0)Number of views (4148)

Author: SuperUser Account

Categories: OHC Campaigns